The Four by Scott Galloway

This book is about the current dominance of Apple, Facebook, Google and Amazon in the current economy. I expected this book to be much more complimentary about the roles these companies have in the world economy, but the book takes a more pessimistic view of their roles. For instance, the author examines how Amazon dominates the market by keeping low cash reserves and reinvesting almost all their profits to avoid any significant corporate income taxes.

A particularly interesting topic that the book discusses is the fight between Amazon and Uber for the ‘final mile’ in business deliveries. The ‘final mile’ refers to the last portion of a delivery of a product to the consumer. The book explains that Uber essentially has a very large mobile workforce that could easily start delivering products. Therefore, it is well positioned to be a future competitor to Amazon for the ‘final mile’ portion of the delivery of consumer products.

The book also discusses the other companies around the world that are best positioned to join the four as leaders in the new economy. A short list of these companies includes Tesla, Alibaba, Intel and Uber. It explains why or why not each company could join the four to become the five.

I enjoyed this book but I was surprised by the tone the author took when discussing the four companies, as I mentioned earlier. I placed this book on level 3.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: